Custom website design

Design and build a website that reflects your brand, supports your customers and grows with your business. Ravel combines strategy, UX, design and development to deliver custom websites that are tailored to your goals and built for long-term performance.

A website designed around your business

A custom website starts with understanding your needs, not selecting a layout. Every decision, from the user experience and design through to functionality and development, is shaped around your goals, your customers and the way your business operates.
The result is a website that not only reflects your brand, but also provides the flexibility to adapt, expand and evolve as your business grows.
Start your journey

custom website design

What's included with custom websites

Every custom website is delivered by our in-house team of specialists across strategy, design, development and project management. From the first workshop to launch day, every stage is carefully planned to create a website that's built to support your long-term goals.

To help make it easier, we have created custom website development packages with 4 different tiers available that can be tailored further to your specific requirements.
WEBSITE STRATEGY
Build with a plan
We define your goals, user journeys and website requirements before design and development begin.
SEO, AEO & COPYWRITING
Content with purpose
We develop an SEO and AEO strategy while creating website copy tailored to your audience and search engines.
CUSTOM DESIGN & DEVELOPMENT
A unique experience
We design and develop a custom website that reflects your brand and supports your business goals.
PROJECT MANAGEMENT
Keep your project moving
We coordinate every stage of your project with clear communication from planning through to launch.

A structured approach to custom website design

Every custom website follows a structured process that brings together strategy, design and development, ensuring every decision contributes to a better experience for your users and stronger outcomes for your business.

Start your journey
01
Discovery & Planning

Every project begins with a strategy workshop to understand your business, audience and goals before defining the website structure, functionality and project scope.

02
UX & Design

Develop the sitemap, user experience and custom visual design before moving into development.

03
Development & Testing

Build, test and quality assure your website before preparing it for launch.

04
Launch & Ongoing Support

Launch your website, provide training for your team and continue supporting your website as your business grows.

Website packages

Four tiers, built around scope and functionality, not quality.

Landing Page

Starting from $3,780 + GST

1 page, including a lead capture form
Ideal for a single campaign, offer, or event where every visitor should take one clear action

Package inclusions

  • Kick off meeting
  • Strategy presentation: page structure, features and functionality
  • Page design, with 1 round of revisions
  • Development of approved design
  • QA, testing and handover
  • Shared via email or project portal, with an optional call

Integrations

  • Simple embeds included (forms, video, maps, bookings).  Advanced integrations scoped separately
Core

Starting from $9,540 + GST

Up to 8 pages
Gives visitors exactly what they expect to find when they look you up.

Package inclusions

  • Kick off meeting
  • Strategy presentation: sitemap, wireframes, features and  functionality
  • Homepage design, with 2 rounds of revisions
  • Full site design rollout, with 1 round of revisions
  • Development of approved design
  • QA, testing and handover
  • Shared via email or project portal, with an optional call

Integrations

  • Simple embeds included (forms, video, maps, bookings).  Advanced integrations scoped separately
Growth

Starting from $12,420 + GST

Up to 12 pages, with blog and CMS capability
A site that keeps earning its keep, supporting your content, marketing, and growth well beyond launch

Package inclusions

  • Kick off meeting
  • Strategy presentation: page structure, features and functionality
  • Homepage design, with 2 rounds of revisions
  • Full site design rollout, with 1 round of revisions
  • Development of approved design
  • QA, testing and handover
  • Shared via email or project portal, with an optional call

Integrations

  • Simple embeds included (forms, video, maps, bookings). Full  CRM support available, scoped to your needs
Strategic

Starting from $25,550 + GST

Bespoke, no page cap
A fully bespoke website for complex, large-scale needs, built without
compromise.

Package inclusions

  • Kick off meeting
  • Strategy presentation: page structure, features and functionality
  • Homepage design, with 2 rounds of revisions
  • Full site design rollout, with 1 round of revisions
  • Development of approved design
  • QA, testing and handover
  • Presented live in a dedicated walkthrough session

Integrations

  • Simple embeds included (forms, video, maps, bookings). Full  CRM or e commerce support available, scoped to your needs

Grow beyond launch

A great website is only valuable if the right people can find it. Ravel’s digital marketing management brings strategy, media, content and reporting together to attract relevant audiences, support the customer journey and turn your new website into a platform for ongoing growth.

We can also provide website maintenance and hosting to help keep your website secure, reliable and performing over time.

Custom Website FAQs

What is a custom website?
Is a custom website right for my business?
Can a custom website be built on WordPress, Webflow or Shopify?
Are custom websites good for SEO and AEO?
How long does it take to build a custom website?