Characters & Mascots

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Frequently asked questions

We know animation can feel complex—whether you're exploring it for the first time or refining a creative vision.

Are mascots a good idea for brands these days?

Yes! Mascots act as shortcuts for brand recognition and we’ve seen a resurgence in demand for this very reason. This is great news for us, because if there’s one thing Ravel's animation team truly excels at, it’s creating original, engaging and vibrant animated characters that keep brands in the minds of customers.

Do you design custom mascots using AI or templates?

No. Every mascot we create is designed from scratch by our inhouse artists and animators. We start with concept sketches and mood boards before moving onto the final character design and visual treatment.

Who owns the mascot once it’s created?

You do. Full ownership, full perpetuity and usage rights are transferred to you upon final payment. This includes everything we’ve developed for the character (sketches, tests, artwork, etc.), so you can use the mascot as you like. The best part? Since it’s not AI generated, it’s genuinely your property!

Can the mascot be used in videos and other content?

Of course! It’s a big advantage of custom mascot characters. Once designed, our animation team can prep the character for use across explainer videos, social content and training material. With the character made, the cost for each output becomes lower as it’s a one-and-done creation!

Do you provide a style guide for characters?

Yes, we can provide a character style guide that covers poses, expressions, colours and usage guidelines. Style guides are very helpful to maintain consistency if you plan on using the mascot across print, merchandise and video with other suppliers. How deep we go depends on your requirements. You might just need one illustration, or you might need a whole digital library!

I want to pitch my stories to broadcasters and streaming platforms. Can you help me?

Absolutely! We can help you develop a ‘pitch deck’ or ‘series bible’ to present your idea with. Our team will collaborate with you to design the characters, worldbuilding, narrative tone and storytelling frameworks. We can even develop a proof-of-concept animation or pilot, so you can show rather than tell!

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Ravel’s team of animators create instantly recognisable characters your audience can relate to.

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