

























Ravel considers how people find information, move through content and complete key actions before shaping the user interface around that journey. By bringing structure, functionality and design together, we create digital experiences that are easier to use, consistent with your brand and ready to support the way your business operates.
UX & UI
Every user experience design project starts with understanding who the experience is for, what users need to accomplish and what the business needs it to achieve. Ravel’s process keeps research, structure and user interface design aligned from the first user journey through to development handover.
Start your journeyUnderstand the business, audience, existing experience, technical requirements and key actions users need to complete.
Define user journeys, information architecture, functionality and page structures before visual design begins.
Translate the experience into wireframes before developing the interface, components and visual direction.
Refine interactions, test key journeys and prepare clear design specifications for development.




UX and UI design is only one part of creating a successful website or digital product. Ravel’s website design and development team can take the approved interface through to a fully responsive WordPress, Webflow, or Shopify website.

UX and UI design is the process of shaping how a website or digital product works and how its interface looks. UX design focuses on user journeys, structure, functionality and ease of use, while UI design focuses on layout, typography, colour, components and interactive elements.

User experience design considers how people navigate and interact with a website or digital product. User interface design shapes the visual and interactive elements users encounter. UX defines how the experience works, while UI brings that experience to life.

UX and UI design can make it easier for users to find information, understand what to do next and complete important actions. A well-designed user experience can reduce friction, improve engagement and help a website or digital product better support its business goals.

Yes. Ravel can review and redesign an existing website or digital interface to improve its navigation, page structure, user journeys, functionality and visual design. The right approach depends on the current platform and the scale of the changes required.

Yes. Ravel creates wireframes and interactive prototypes to map page structures, user journeys and key interactions before development begins. This allows important UX and UI decisions to be tested and refined earlier in the project.

No. While Ravel has teams on the Gold Coast and in Brisbane, we provide UX and UI design services for businesses across Australia.