
.png)


_compressed%20(1).jpg)












.png)


_compressed%20(1).jpg)












Ravel brings together strategy, media, creative, web, copy and measurement from the outset, so campaigns are built on strong commercial foundations rather than platform hype.
As the platform evolves, so does our approach. We focus on understanding what the channel is contributing, what the data is telling us and what should happen next.
CHATGPT ADS
A successful ChatGPT Ads campaign starts well before the first sponsored placement. Ravel's process focuses on understanding the opportunity, building the right foundations and improving performance as insights develop.
Start your journeyUnderstand the goal, audience, market, website, tracking and commercial context before the account direction is set.
Shape conversational themes, messaging, landing pages and measurement, with the right specialist input and quality checks before launch.
Manage messaging, landing pages, traffic quality and channel performance as data builds.
Explain performance, recommend next actions and connect learnings back to the wider marketing and growth picture.

ChatGPT Ads are sponsored placements that appear separately from ChatGPT's AI-generated responses. They are clearly labelled as sponsored content and are shown when a conversation is relevant to an advertiser's product or service.

ChatGPT Ads use conversational context rather than keywords alone to determine when an advertisement is relevant. Sponsored placements appear separately from ChatGPT's responses and do not influence the AI's answers or recommendations.

Google Ads primarily target users based on the keywords they search, while ChatGPT Ads use conversational context to reach users as they research, compare options and make decisions. For many businesses, the two channels work best together as part of a broader digital marketing strategy.

Yes. ChatGPT Ads are available in Australia, although access, formats and placement options may continue to evolve as the advertising platform develops. Businesses should consider how the channel fits within their wider marketing strategy rather than viewing it as a replacement for existing advertising platforms.

The cost of ChatGPT Ads depends on factors such as campaign objectives, targeting, competition and available inventory. As the platform continues to evolve, pricing and advertising options may change, so it's important to build campaigns around commercial goals rather than platform novelty.

ChatGPT Ads may suit businesses with longer buying journeys, considered purchases or products and services that benefit from research before a decision is made. The right approach depends on your audience, objectives and wider marketing mix. For many businesses, ChatGPT Ads work best alongside channels such as Google Ads, paid social and SEO rather than replacing them.