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Ravel develops brand identities that are grounded in the brand behind them. Before defining the brand identity and designing anything visual, we dive deep into the core of the brand as well as the brand's market to ensure that we have a solid strategic foundation to build from.
From brand values to tagline, logo versions to layouts, every element is designed to work together and give your brand a consistent, recognisable presence.
Brand Identity Design
Every brand identity project begins with understanding the business, the audience and what the brand needs to communicate. Ravel’s process connects strategic thinking with creative development to create an identity that is both distinctive and practical.
Start your journeyExplore the business, audience, market, existing perceptions and future direction to establish a clear foundation for the identity.
Explore creative territories that translate the brand’s strategy and personality into a distinctive visual approach.
Refine the selected direction across the logo, colour palette, typography, imagery and supporting graphic elements.
Document the identity, prepare final assets and apply the visual system across the agreed priority touchpoints.
