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Ravel created two sophisticated websites for Paul Clout Design and CloutBuild, covering copywriting, design and development. Each site has its own purpose while sharing a refined digital style worthy of the luxury residences the businesses create.
Paul Clout Design and CloutBuild are Noosa-based sister businesses spanning luxury home design and construction. Backed by more than 40 years of experience, they create bespoke residences shaped around lifestyle, location, meticulous design and superb craftsmanship.
One established name, two closely connected businesses and two different stories to tell. The websites needed to distinguish the creative work of Paul Clout Design from the construction expertise of CloutBuild without making them feel disconnected. Every detail also needed to match the quality of the homes themselves: polished and high-end, but never flashy or difficult to navigate.
Ravel immersed itself in the ethos and identity behind both businesses before developing the copy, design and structure of each website. Paul Clout Design focuses on lifestyle-led design, interiors and a portfolio of remarkable homes, while CloutBuild places craftsmanship, collaboration and the building process front and centre. A shared visual language keeps the two sites unmistakably connected, while tailored content gives each business room to tell its own story. Together, the websites create a natural journey from the first ambitious idea through to the finished home.
