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Ravel helped relaunch Infinity Holidays with a refreshed identity and digital presence designed to bring three international wholesale travel businesses together under one clear global brand.
Part of Flight Centre Travel Group, Infinity Holidays supplies wholesale travel products and solutions to the travel industry. Its global offering includes online booking platforms, an experienced sales team, round-the-clock support, API access and branded travel packages.
Flight Centre Travel Group was bringing the retired Infinity name back to life through a merger with GOGO Vacations in the US and The Travel Junction globally. One name now needed to represent previously separate businesses, teams and markets, while capturing the significant brand history and equity that was carried by GOGO Vacations and Infinity Holidays. Ravel was tasked with turning that collection of moving parts into one cohesive brand with a consistent position and visual identity.
Simplicity became the thread tying everything together. Ravel developed a minimalist visual direction using digital-first colours, bold travel imagery and a sharp new logo formed from two linked circles. The mark represents Infinity’s close relationship with the travel trade while giving a subtle nod to the brand’s original identity. This refreshed direction was carried into the digital experience, creating a confident and consistent home for the relaunched business. The result feels global, contemporary and ready to place Infinity back at the centre of wholesale travel.
