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Ravel created an ongoing series of high-fidelity 3D product explainers for SRG Global, showcasing everything from the interlocking of mechanical parts to the satisfaction of a simulated concrete pour.
SRG Global is an Australian infrastructure services company, dedicated to streamlining large-scale building projects through specialist engineering, construction, maintenance and program management. SRG makes the complex simple, bringing an engineering mindset and services to blue-chip clients in all major industries.
SRG Global approached Ravel for a professional and groundbreaking product demonstration video, one that would showcase their Surelok product in-use for construction and highlight its many features. The resulting video would be long and technical, so the animation needed to be of high enough quality to hold attention throughout the demonstration.
Ravel modelled SRG Global’s product in stunning 3D, complete with professional lighting to simulate a realistic environment. Accompanied by minimalist motion graphics, designed to complement rather than overwhelm, the video used steady pacing, high-fidelity fluid simulations, and dynamic camera angles to capture every advantage of SRG’s product at work.
