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Ravel delivered a full-funnel digital strategy for Gouldson Legal, combining Google Ads, SEO, website improvements and ongoing blog content to grow visibility, website traffic and enquiry activity.
Gouldson Legal is a Queensland personal injury law firm supporting people with motor vehicle accidents, workers’ compensation and other compensation claims. The firm focuses on providing clear, personal guidance throughout the claims process.
Gouldson operates in a highly competitive legal market where paid search costs are high and advertising must meet strict compliance requirements. The firm also needed to improve organic visibility, provide useful information for people researching their rights and create a clearer website journey from initial research through to contacting the team.
Ravel developed a full-funnel digital approach covering paid advertising, SEO, website optimisation and ongoing blog content. High-intent Google Ads campaigns captured people actively searching for legal support, while SEO and Ravel-written articles helped Gouldson reach people earlier in their research. Website pages, forms and calls to action were also improved to make it easier for users to understand Gouldson’s services and get in contact.
59.6% year-on-year increase in website visits
Ravel’s paid ads, SEO, content, and website activity helped generate 62,078 visits across the year.
24.4% of website visits came through Ravel-written articles
Nearly one in four visits began on Gouldson articles created by Ravel, generating 9,499 sessions across the 20 leading articles in a single year.
68.5% year-on-year increase in tracked form submissions
Ravel’s campaign activity helped increase form lead quality and volume across the year.
71.9% year-on-year decrease in average Google Ads click costs
Ravel’s campaign strategy substantially reduced the average cost of bringing users to the website.
