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Ravel strengthened Revolvashade’s digital customer journey through an optimised landing page, targeted Google and Meta campaigns, and premium creative designed to generate more qualified residential and commercial enquiries.
Revolvashade is an Australian-owned manufacturer of premium cantilever umbrellas, designed and manufactured in Queensland. With 30 years of experience, the business creates durable, easy-to-use shade solutions for homes, hospitality venues and commercial outdoor spaces.
Revolvashade had a premium product with strong practical benefits, but the website and paid campaigns were not communicating that value clearly enough or converting interest efficiently. Customers needed an easier way to understand the products, compare their options and take the next step, while the advertising needed to reach higher-intent residential and commercial audiences.
Ravel began with a website and marketing audit covering navigation, mobile use, enquiries, tracking and campaign performance. We then created a clearer landing page, improved Google Ads to focus on relevant searches, and launched Meta campaigns using video, carousel and static ads to reach new customers and reconnect with people who had shown interest. Ongoing adjustments helped strengthen performance.
24.32% increase in residential Google Search conversions
Cost per conversion also decreased by 19.39% over the same period.
142.86% increase in commercial Google Search conversions
Cost per conversion also decreased by 59.35% over the same period.
38 enquiries generated through Meta in the campaign’s first month
Meta delivered enquiries at $14.18 per lead, with video creative accounting for 81% of the monthly leads.
814.29% more residential leads generated through Meta
Compared with a similar previous-agency campaign, cost per lead was also 62.41% lower.
