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Ravel partnered with aXcelerate to improve lead generation performance across paid search and social channels.
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aXcelerate is a leading Australian training management platform, helping Registered Training Organisations (RTOs), education providers, and businesses streamline compliance, student management, and learning operations through its all-in-one software solution.
aXcelerate approached Ravel after experiencing a decline in conversion rates over time. The challenge was to identify opportunities to improve campaign performance, increase qualified enquiries, and ensure marketing investment was driving valuable demo opportunities.
Ravel implemented a multi-channel digital strategy across Google Search, LinkedIn, Meta, and SEO. Through campaign optimisation, audience refinement, and ongoing performance analysis, Ravel focused on reaching high-intent prospects and improving lead generation efficiency across each channel.
Achieved a 47.25% reduction in cost per lead through Google Search
Ravel’s Google Search strategy captures high-intent demo enquiries from organisations actively searching for learning management solutions, achieving a 47.25% improvement in acquisition cost compared to the period prior to Ravel’s engagement.
Established LinkedIn as an effective lead generation platform
Ravel’s LinkedIn strategy connected with relevant business audiences and generated qualified demo bookings at a competitive acquisition cost.
Established Meta retargeting as a solid lead generation channel
Ravel developed a targeted funnel strategy using Meta to re-engage high-intent users who had previously interacted with aXcelerate. Through strategic retargeting, campaigns captured additional demo enquiries from users already familiar with the brand and solution.
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