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Ravel helped bring Plungie’s fast-growing international brand into focus, developing a refreshed visual identity, comprehensive brand guidelines, key messaging and practical tools for its global team and network of building partners.
Plungie creates premium pre-cast concrete pools designed to offer a faster, simpler alternative to traditional pool construction. Its award-winning solution helps builders reduce delivery and installation time while giving homeowners an easier path to creating their ideal outdoor space.
Plungie had already made a splash internationally, but the brand system had not grown at the same speed as the business. Without comprehensive guidelines, global teams and partners needed a clearer way to present Plungie consistently. The brand also had to speak to two distinct audiences: builders looking for speed, control, and business growth, and homeowners drawn to the lifestyle and value a pool could bring.
Ravel took Plungie’s existing vision and developed it into a comprehensive, practical brand system. The refreshed identity established a clear look and feel supported by detailed brand guidelines and a key messaging framework tailored to tradespeople and homeowners across their customer journey. Ravel also created a Partner Toolkit, branding for the Plungie Preferred program and custom illustrated icons, giving teams and partners the tools to represent the brand consistently around the world.
