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A high-energy digital campaign for Digicel, combining cinematic live action, split-screen storytelling and advanced post-production to showcase how mobile data powers everyday entertainment.
Digicel is a leading digital connectivity and communications provider operating across the Caribbean, Central and South America. Its mobile, home and business services connect millions of customers across 25 markets.
Digicel wanted to create an energetic campaign for Caribbean audiences that demonstrated the role mobile data plays in everyday entertainment. The creative needed to showcase platforms including YouTube, Spotify, TikTok and Disney+ while feeling visually distinctive, fast-paced and made for digital and social environments.
Ravel developed and produced a cinematic campaign built around a bold split-screen concept, allowing talent and action to interact seamlessly across the frame. Filmed entirely on the Gold Coast, the production embraced rain, darkness, back alleys and confined locations to create an atmospheric visual language with energy and edge.
The campaign was elevated through precision editing, motion graphics, VFX compositing and animation, carefully integrating each side of the split-screen experience. The result was a dynamic suite of digital-first content designed to capture attention while connecting Digicel’s mobile data offering directly to the entertainment platforms its audiences use every day.
