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A cinematic brand campaign for the City of Logan, celebrating the people, culture and landscapes that shape the city through an extensive suite of motion and still assets.
The City of Logan is a diverse and rapidly evolving community in South East Queensland. Home to people from a wide range of cultural backgrounds, the city is defined by its communities, distinctive landscapes and strong local identity.
Working in partnership with Map Creative, the objective was to reposition perceptions of Logan through an authentic expression of the city's brand identity. A city that champions the underdog and prides itself on resilience and determination, the campaign needed to capture Logan's diversity, character and community spirit, building pride among residents while also reshaping perceptions for external audiences.
Ravel brought Map Creative's vision to life through a five-day production, delivering a cinematic campaign grounded in authentic, community-led storytelling. The creative approach celebrated the people, culture and landscapes that define Logan, creating an emotional connection while showcasing the city's distinctive identity.
The campaign embraced an honest and unapologetic tone, with messaging such as "Where culture runs deep" and "You can't fake real," reinforcing the pride, resilience and diversity of the community. This authentic narrative was designed to translate seamlessly across multiple formats and platforms.
Ravel managed the entire production and post-production process in-house, from filming through to final delivery. The resulting suite of motion and still imagery was rolled out across digital, outdoor, transit and large-format media, creating a cohesive campaign that celebrated Logan at every touchpoint and for many years after its launch.
