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Over a 12-month period, RAVEL produced a premium library of photography and motion assets for The Star Gold Coast, showcasing its luxury accommodation, dining, entertainment and continually evolving collection of venues and event spaces.
The Star Gold Coast is one of Australia's leading entertainment and lifestyle destinations, offering luxury accommodation, award-winning restaurants, bars, events and world-class entertainment.
The Star required a comprehensive suite of photography and motion assets to support major marketing activity, including the Where the GC campaign, which launched in 2025 and ran for six months. The campaign rolled out across billboards, bus shelters, digital media and The Star's own network of large-format digital screens throughout the precinct.
The creative challenge was to maximise negative space for the myriad of aspect ratios and campaign executions, while still authentically capturing the energy, atmosphere and premium experiences that define The Star. Every production demanded meticulous planning and coordination, from casting large talent ensembles and styling multiple environments to photographing award-winning cuisine at its visual peak. Working alongside chefs, venue operators and hospitality teams, every detail was carefully orchestrated to ensure talent, food, beverages and venue ambience came together seamlessly in every frame.
Photography was led by RAVEL Producer and Photographer Whitney Innes-Hill, supported by Ravel's production, camera and lighting teams in close collaboration with The Star's marketing team and creative partners.
Across accommodation, dining, entertainment and venue launches, including premium restaurants such as Kiyomi and their rooftop Nineteen. RAVEL delivered a cohesive suite of campaign-ready photography and motion assets that maintained a consistent premium aesthetic while speaking to The Star's diverse audiences, from young couples and social groups to business travellers and families.
Through this long-term partnership, RAVEL has helped establish a distinctive visual identity for one of the Gold Coast's most recognisable destinations. The resulting content continues to support campaigns across digital, outdoor, print, social media and on-site digital displays, providing The Star with a flexible, evergreen asset library that continues to evolve alongside the brand.
