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Ravel designed two customer experience videos for use in Flight Centre’s internal communications. These 2D hand-drawn videos featured spirited character animation and UI motion graphics designed to wow.
Flight Centre is an Australian-born global travel company and the flagship brand of Flight Centre Travel Group. With decades of experience and a presence in multiple countries, Flight Centre's Travel Experts help plan and organise unforgettable flights, holidays, cruises, tours and other travel experiences for customers everywhere. In the post-pandemic era, the company wished to inspire its teams to think creatively about how they can elevate the customer experience.
Flight Centre’s marketing team partnered with Ravel to shape and visualise a future-focused customer journey through the eyes of two primary demographics. The internally facing video set was created to inspire staff to embrace creative thinking and imagine the full range of possibilities for enhancing customer journeys and delivering even more value.
The videos were designed as music-led animated pieces with no dialogue, relying entirely on visual storytelling. Each journey contained pre and post travel consultant interactions, seamless app integration, fluid agent to customer data transfer and a reimagined future retail environment.
Ravel embraced a handcrafted 2D animation approach, with a focus on expressive keyframes, limited in-betweens and subtle secondary motion to enhance authenticity and warmth. The result was an organic, character driven animation with strong visual continuity and a distinctly human touch.
